Her Campus is the #1 new-media brand for the empowered college woman. Written entirely by the world's top college journalists – with 10,000+ contributors and counting – HerCampus.com features national Style, Beauty, Health, Love, Life, Career, Entertainment, News, DIY, LGBTQ+, High School, and After College content supplemented by local content from 350 campus chapters nationwide and in ten countries.
HerCampus was able to deliver college-age ambassadors who were genuinely excited to attend the store launches in each location.
Heartbeat was able to get ambassadors to attend in person, and to create content about the event showcasing both H&M and HerCampus.
The engagement was incredibly high, and the ambassadors were psyched to be part of the campaign.