Case Study


Her Campus is the #1 new-media brand for the empowered college woman. Written entirely by the world's top college journalists – with 10,000+ contributors and counting – HerCampus.com features national Style, Beauty, Health, Love, Life, Career, Entertainment, News, DIY, LGBTQ+, High School, and After College content supplemented by local content from 350 campus chapters nationwide and in ten countries.


DRIVE IN-PERSON FOOT TRAFFIC AND AWARENESS FOR PARTNER CAMPAIGNS
72%
Highest engagement
on single post
14,233
Targeted Audience Reach
25.48%
Engagement Rate
HerCampus's
Goal


Drive foot traffic and social media momentum around regonal store launches for their brand parter, H&M.
Our Solution Her Campus was looking for fashion savvy college age ambassadors who could embody the spirit of their brand partner, H&M and attend store launches in their local neighborhoods.

Heartbeat found ambassadors in each location, and invited them to attend the store launch as a VIP. Ambassadors were required to create content of them at the event, making them feel like a star and driving awareness for the store launch in a scalable way.
Their Success FOOT TRAFFIC AND SOCIAL MEDIA MOMENTUM AMONG COLLEGE DEMOGRAPHIC

HerCampus was able to deliver college-age ambassadors who were genuinely excited to attend the store launches in each location.

Heartbeat was able to get ambassadors to attend in person, and to create content about the event showcasing both H&M and HerCampus.

The engagement was incredibly high, and the ambassadors were psyched to be part of the campaign.

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