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Getting Started With Heartbeat

Heartbeat’s done some heavy lifting to make your life easier. If you didn’t find what you were looking by searching our knowledge center, take a look at some of our Success Guides below. We’ll walk you through how to navigate the wild west of 1000s of posts, making the most of our amazing customer research features, and how to guide users to making content that improves your bottom line.


Wondering what the Guide Cover-Art is all about? That’s Heartbeat’s homage to the amazing artists and people of our home town, Los Angeles. Enjoy the view while learning more about how Heartbeat is making coordinating thousands of people around your brand as easy as posing for a photo on Venice Beach.

This guide will teach you how you can guide the Heartbeat team to get ambassadors that love what your company is about and are likely to purchase, engage, and fall in love with your product!

A detailed look at what we need to get your campaign tracking set up. This brief guide will help you ensure you have the correct link tracking in place and are optimized for performance.

This brief guide will help you understand from a 360 degree perspective how the profile helps us run great campaigns, and how you can be proactive in identifying what type of Ambassadors are right for you.

General Frequently Asked Questions

If you didn’t find what you were looking for in our guides, or are just looking for a quick answer look no further than our FAQ section! Use the search bar to jump directly to the right article. Still not finding what you’re looking for, let us know at support@getheartbeat.co

What can Heartbeat do for my business?
Our network of 100,000+ millennial ambassadors can help achieve many different marketing goals: Creating brand awaresness, Encouraging e-commerce sales, Driving app installs, Getting sign-ups, Identifying and Activating Brand Loyalists, and more. Imagine what you would do if you had an army of thousands of brand advocates posting about your brand on social media - what would you have them do?
What is the demographic of a "typical" ambassador?
Our network of 100,000+ millennial ambassadors can help achieve many different marketing goals: Creating brand awaresness, Encouraging e-commerce sales, Driving app installs, Getting sign-ups, Identifying and Activating Brand Loyalists, and more. Imagine what you would do if you had an army of thousands of brand advocates posting about your brand on social media - what would you have them do?
How does a campaign work?
We work with you to identify a marketing goal and a target demographic. We create a gorgeous co-branded email blasting out the campaign to our relevant network. We ask our ambassadors to opt in if they are interested in participating, ensuring another layer of authenticity - these women really want to learn more about your brand! From the ambassdors who opt in, we then select those who we identify as potential top performers - they have high engagement rate, are "on brand," and use our proprietary technology to pick the best overall. We provide those ambassadors with instructions for what to post, ensure they complete the campaigns, and track just about everything.
What can you track?
On our end, it's easy to provide reach (total follower count), engagement rate (likes+comments/followers), and clicks via unique links in Instagram bios. We love to track everything else, but we just need visitor access to your tracking system, which enables us to optimize around specific conversions, signups, or even sales.
How does pricing work?
We charge on a Price Per Post basis, meaning we have a set cost for each ambassador who posts once. Prices range from $20-25, or $15-18 if you're providing our ambassadors with free products/services, and typical test campaigns start at 200 posts. That means most campaigns start at $5000, but we can create a custom solution for you if you need to test a smaller campaign - just ask! We guarantee reach and engagement numbers and you can use our pricing tool on the website to break that down. We love transparency!
Why is working with Ambassadors & Heartbeat better than working with influencers?
Do you trust your best friend or Kylie Jenner more? Your friend, right? Referrals and recommendations from people you know are always more convincing than those from celebrities. Here's why we're better:?- Real people have real followers. Influencer, bloggers, and professional content creators are incentivizes to increase their numbers artificially and game the system. Our ambassadors are real people who genuinely like discovering new things, so their followers are real people.
Why only women? Will you ever work with men?
Heartbeat believes in empowering the voices of real women. So why focus on women? Women make 85% of all consumer purchases. Women also love to share with their friends, and this translates naturally into great brand ambassadors. Women are great at creating content on social media, and posting about brands they love is something they already do. And even though our ambassadors are women, their audiences and followers are still 50/50 men and women. So even if you're marketing to men, our female ambasadors are still great at reaching your audience. We'll likely work with men in the future, but now, we're loving building our community of incredible women.
What social media platforms do you work with?
We've worked with almost all of them - from Facebook to musical.ly - but most of our campaigns happen on Instagram. All of our ambassadors sign up using their Instagram accounts, so we can provide robust tracking and analytics around their behavior and performance. Plus, Instagram is the platform that resonates most with millennial audiences right now. We'll adapt with platforms as they wax and wane, and our community provides us a lot of insight into which they preference to use and why.
How targeted can I be? Can you do local campaigns?
Want to reach vegans with young children in Kentucky? We can do that. Want to reach college students in specific sororities who are majoring in business? We can do that. We have over 400 data points on each of our ambassadors, including age, location, interests, behavior, social media habits, and more. Our ambassadors answer survey questions when they sign up, and we reward them for providing more information. We can also create custom targeting solutions during a campaign, and three survey questions specific to a campaign are included in pricing. Let us know if you're interested in more surveying and customer feedback - we can help with that too!
How do I know my campaign will be "authentic"?
Our entire system is designed to identify the ambassadors who are not going to perform the best for the campaign, they are also genuinely interested in your company. We do this using our detailed targeting, our opt-in process, our survey questions, and the technology we've built to understand our ambassadors at every level. So you can trust that the ambassadors we select are authentically interested in what you're doing - giving you access directly to potential customers and activating them as instaneous brand loyalists.
Is Heartbeat influencer marketing? Or performance marketing?
Heartbeat is a hybrid of both - something entirely new altogether. We're connecting businesses directly with their potential customers, their targets, and getting them excited about the brand in a new way. We're speaking the language of millennials and building genuine, lasting connections with brands. Part of our "secret sauce" is making our ambassadors feel special and appreciate by your business, so they will become advocates for years to come. Plus, we're adding analytics and attribution to influencer marketing, leaving the old "pay and pray" mentality of working with bloggers and influencers behind.