Case Study


Wonolo (stands for Work. Now. Locally.) is an on-demand staffing platform for businesses to fill their immediate hourly or daily labor needs. We solve the last mile staffing problem for FORTUNE 500 companies as well as small-to-medium businesses (think Coca-Cola merchandising, eCommerce fulfillment, event staffing, hotel housekeeping, etc). Wonolo allows companies to manage unpredictability by augmenting their existing labor force with hourly to daily Wonoloers who can work immediately and do the job.


DRIVING BRAND AWARENESS & TRIAL
169k
Total Reach
$11.80
CPM
9.31%
Engagement Rate
Wonolo's
Goal


Wonolo, an on demand staffing platform, partnered with the Heartbeat community to generate mobile app installs, increase brand awareness and drive new sign ups. Heartbeat enlisted ambassadors to download Wonolo, sign-up, and create content promoting the benefits of the app and the ease of finding part time gigs, scaling their endorsement across their social media following on Instagram.
Our Solution Heartbeat engaged women that were most likely to resonate with Wonolo by targeting those between the ages of 18-25, who shared an enthusiasm for travel and adventure. Ambassadors inspired by Wonolo understood how part time gigs could help fund their next travel adventure and created content on Instagram that evoked the key benefits of the platform and invited other like minded women to join them in becoming a Wonoloer. Heartbeat connected Wonolo directly with women who would likely be active users on the platform and activated them as brand advocates at scale.
Their Success Broad Exposure & Strong Sales

Campaign Totals

Follower Reach
•Actual: 169,424

Likes
•Actual: 15,574 Likes

Sentiment Analysis
•Overall Score: 97.2%

CPM: $11.8

Survey Summary
•99.8% survey participation (346/348 ambassadors)

Relevant Insights:
• 91% of women surveyed would consider part-time gigs for employment, validating market opportunity for Wonolo.

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