Case Study


Suja, an organic cold-pressed beverage company, partnered with the Heartbeat community to promote their products, increase brand awareness and drive sales. Heartbeat enlisted ambassadors to try Suja and create content around: Their experience/why they like the juice and how it fits their diet/lifestyle, scaling their endorsement across their social media following on Instagram.


DRIVING BRAND AWARENESS & TRIAL
359
Posts Achieved
218k
Targeted Audience Reach
5.7%
Engagement Rate
Suja's
Goal


At Suja, we believe in equal opportunity organics for all so all may live a long, beautiful life.
Our Solution We reached out to a targeted group of health and wellness enthusiasts and engaged ambassadors with coupons for Suja products. Ambassadors then shared their experience on Instagram. Heartbeat connected Suja directly with women who would likely be consumers, and activated them as brand advocates at scale.
Their Success Broad Exposure & Strong Sales

Campaign Totals

Projected: 300 Posts Actual: 359 Posts

Projected: 600k Impressions Actual: 3,849,582 Impressions

Projected: 36k Likes Actual: 218,913 Likes

Sentiment Analysis: Overall Score: 96% Positive: 85

CPM: $.13

Campaign Wrap Summary: 99.8% survey participation (673/674 ambassadors)

Relevant Insights: Ingredients were the #1 influencer in juice purchase decision, 44% of Suja respondents view it as a morning drink and 29% consume theirs on-the-go.

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