Case Study


Suja, an organic cold-pressed beverage company, partnered with the Heartbeat community to promote their products, increase brand awareness and drive sales. Heartbeat enlisted ambassadors to try Suja and create content around: Their experience/why they like the juice and how it fits their diet/lifestyle, scaling their endorsement across their social media following on Instagram.


DRIVING BRAND AWARENESS & TRIAL
359
Total # of Posts
3.5M
Total Impressions
5.7%
Engagement Rate
Suja's
Goal


Activate a targeted group of ambassadors to drive conversions in store and online for Suja through engaging and authentic endorsement.
Our Solution We reached out to a targeted group of health and wellness enthusiasts and engaged ambassadors with coupons for Suja products. Ambassadors then purchased Suja (in store, at home, or however they would naturally purchase Suja products) and shared their authentic experience on Instagram. Heartbeat connected Suja directly with women who would likely be consumers, and activated them as brand advocates at scale.
Their Success Broad Exposure & Strong Sales

Campaign Totals

  • 359 Total Posts


  • Projected: 600k Impressions
  • Actual Total: 3,849,582 Impressions


  • Projected: 36k Likes
  • Actual: 218,913 Likes


  • CPM: $.13


  • Campaign Wrap Summary: 99.8% survey participation (673/674 ambassadors)
Relevant Insights
  • Purchase decision: 57% said Ingredients were the #1 influencer.
  • 44% of respondents view it as a morning drink and 29% consume theirs on-the-go.

INTERESTED IN BECOMING A PARTNER?



Book a Consultation