Suja, an organic cold-pressed beverage company, partnered with the Heartbeat community to promote their products, increase brand awareness and drive sales. Heartbeat enlisted ambassadors to try Suja and create content around: Their experience/why they like the juice and how it fits their diet/lifestyle, scaling their endorsement across their social media following on Instagram.
Projected: 300 Posts Actual: 359 Posts
Projected: 600k Impressions Actual: 3,849,582 Impressions
Projected: 36k Likes Actual: 218,913 Likes
Sentiment Analysis: Overall Score: 96% Positive: 85
Campaign Wrap Summary: 99.8% survey participation (673/674 ambassadors)
Relevant Insights: Ingredients were the #1 influencer in juice purchase decision, 44% of Suja respondents view it as a morning drink and 29% consume theirs on-the-go.