Case Study


Monq, a line of personal essential oil diffusers, partnered with the Heartbeat community to promote their products and drive e-commerce sales. Heartbeat enlisted ambassadors to try Monq and create content around their experience, scaling their endorsement and advocacy across their social media followers on Instagram.


DRIVING BRAND AWARENESS & TRIAL
$53
Average HBT Cart Size
2k
Impressions Per Ambassador
6%
Engagement Rate
Monq's
Goal


Drive sales of the Monq product line via their e-commerce website, as well as trial among female millennials.
Our Solution We segmented a targeted group of health and wellness enthusiasts who were selected to recieve product and post about their experience with Monq on Instagram. Heartbeat connected Monq directly with consumers who fit their ideal customer persona and activated them as brand advocates at scale.
Their Success Increase in E-Commerce Sales and Significant Lift in ROI ROI
  • $47 Revenue generated per post
  • $53 Average order value
  • $2.35: $1 Return on Advertising spend
  • For each dollar spent on Heartbeat, Monq generated $2.35 in revenue
UGC
  • Monq gained valuable, authentic user generated content to use in complimentary marketing efforts
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