Case Study


Monq, a line of personal essential oil diffusers, partnered with the Heartbeat community to promote their products and drive e-commerce sales. Heartbeat enlisted ambassadors to try Monq and create content around their experience, scaling their endorsement and advocacy across their social media followers on Instagram.


DRIVING BRAND AWARENESS & TRIAL
$53
Average HBT Cart Size
2k
Impressions Per Ambassador
6%
Engagement Rate
Monq's
Goal


Drive sales of Monq via the e-commerce website, as well as trial among female millenials.
Our Solution We reached out to a targeted group of health and wellness enthusiasts and engaged these ambassadors with a complimentary product, and they then posted about their experience with Monq on Instagram. Heartbeat connected Monq directly with people who fit their ideal customer persona, and activated them as brand advocates at scale.
Their Success Increase in E-Commerce Sales and Significant Lift in ROI

ROI
$47 Revenue generated per post $53 Average order value $2.35: $1 Return on Advertising spend For each dollar spent on Heartbeat, Monq generated $2.35 in revenue

UGC
Monq gained valuable, authentic user generated content to use in other festival line marketing efforts.

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